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   PIA District Lobbying Day...
Capitol Hill in Your Backyard!

A Part of PIA's Political Involvement and Advocacy Month

August 2010 is the National Association of Professional Insurance Agents' Fifth Annual Political Involvement and Advocacy Month, with our annual District Lobbying Day on August 17, 2010.

PIA members are encouraged to use all of the month of August, while Congress is recessed, to meet with their elected officials in their district and become more politically involved. The issues facing professional insurance agents today require PIA members to inform Congress to the challenges and realities of the growing number of congressional insurance proposals.

As in years prior, PIA of Louisiana staff is in the process of scheduling meetings with Louisiana Congressmen in their districts. Additionally, we are calling upon YOU, the voice of your association, to make contact with your Congressman on behalf of PIA and our industry.

The first step is to email Natalie Cooper at the PIA of Louisiana state office to volunteer to meet with your Congressman with other PIA of Louisiana members in your district.

Additionally, please direct any questions to Natalie Cooper via email or at (800) 349-3434, or visit the National Association of Professional Insurance Agents website to obtain more information on Political Involvement and Advocacy Month ("PIA" Month), including topics position papers on topics of interest to our industry.

Thank you for your continued support to your association!



PIA Debuts Annual Agency Marketing Guide

Inaugural Edition of Association Publication Spotlights Social Media

PIA National has unveiled the inaugural edition of a new annual publication for PIA members. The 2010 PIA National Agency Marketing Guide contains hands-on marketing advice from some of the insurance industry's premier experts. It's a valuable commentary on what is working for agents in today's marketplace, with numerous examples from real agents who are experiencing success. Those in attendance at this year's convention received a sneak preview of it during the General Session meeting.

The special emphasis of the 2010 PIA National Agency Marketing Guide is social media. The publication contains a soup-to-nuts guide on how independent insurance agents can use social media to support their agency's sales strategy. The Guide lays the groundwork by explaining why every agency must consider creating a social media strategy. It then describes many of the most popular social media tools and how retail independent agents have put them to use. Finally, the Guide discusses some of the pitfalls agents must avoid and how agents can plan for success in social media.

Read more...



Upcoming PIA Events
08/11/2010 -- Baton Rouge Chapter Luncheon @ Noon
(Walk-ons (Coursey Blvd.))

08/12/2010 -- IPSB Meeting

08/18/2010 -- CISR class: Personal Auto
(Houma)



More...
Let Us Hear From You...

CURRENT POLL:

Does your agency currently use social media to market its products (i.e., Twitter, YouTube, Facebook, MySpace and LinkedIn)?


Yes
No

We are proud to report that we had a great showing for this year's convention! While our company/agent ratio in past years was almost two-to-one, this year we were close to a one-to-one company/agent ratio! Throughout the convention, our company supporters kept telling us how nice it was for them to see so many agents. And, our company support was up as well with more exhibitors and sponsors (six new keystone sponsors alone!)

Some of the highlights of our convention included our Trade Fair with 45 exhibit booths, Fun Run, Volleyball and Golf Tournaments, continuing education programs, adult dance party with our very own PIA Past President Butsy Martin's Off the Hook, our family event, "So You Think You Can Dance with the PIA Stars" and our Annual Banquet Installation & Awards Ceremony, honoring our "best of the best" at PIA of Louisiana.

If you attended this year's convention, we thank you for attending and invite you to see just how much fun you had as you view this year's convention pictures. See any that you like, just click on those pictures to download.

If you didn't attend, you might want to see what you missed and plan to be with us next year. We'll be going back to the Bay Point Marriott in Panama City, FL. Make plans NOW to be with us and mark your calendar for July 16-19, 2011.
Hurricane Relief Center
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Thanks to Our 2010 PIA Partners:

American Strategic Insurance (ASI)


LUBA Workers. Comp