When we started the PIA Public Relations Task Force, we tried to
identify ways we could promote PIA and the independent agency
system to perhaps give PIA a unique brand in the marketplace.
Early this year we were given a unique opportunity to do just
that when some of the large direct writers announced they were
dropping wind/hail coverage on certain lines of business in
South Louisiana and getting out of the flood insurance business
nationwide and trying to force their policyholders into the
National Flood Insurance Program. Your Board of Directors and
the PR Task Force have produced a television commercial to go
after this business and access a part of the market that had
been previously unavailable to independent agents. We feel
strongly that we can collectively accomplish something we
may not be able to do individually. We are now ready to
move forward with this project, but we need you, our members,
to share our vision.
PR Task Force Chairman Darryl Frank reached out to agency members
in the New Orleans and North Shore Chapters to get 10 agencies to
commit $250 per month for 6 months to be able to purchase the
television spots to run this commercial in the Greater New Orleans
area on Fox 8 news, Cox channel 15 (replay of the news) and the
Weather Channel. For this price, we can get approximately 50- 30
second spots on each of the cable channels and about 15 on the
network channel per month. The commercial will drive them to a
special Find a PIA Agent website that will both highlight
participating agencies as well as provide consumers with search
functions for participating agents by geographical areas. From
this initial outreach, we've currently received 13 agencies
interested, so as we get more agencies to sign up, we can negotiate
more spots.
If this pilot program is successful, we hope to take the program
state wide, featuring different topics. We'll keep you updated on
how this pilot program is going. To view the commercial, click
here.